This is an advertisement for the boutique travel agency RASK Travel.
The audience for this online video is a work hard, play hard professional, who enjoys sophisticated tailor made travel and at the same time, direly needs rejuvenation. They encompass professional women and men, ages 25-65, who have expendable income and the desire to take luxury trips for intense relaxation.
The goal of the video was to play with ubiquitous ‘stress sounds’ and juxtapose them with an image of floral rebirth. The hope was that the advertisement would become universal for all hard working professionals who travel as a way to ‘Blossom Again’ or become reborn.
- Running Time: 48 seconds
- Country: Canada/Germany
- Year: 2016
- Client: RASK Travel